Global warming ad campaign? This one’s terrifying for an entirely different reason—it demonstrates the unfortunate apathy much of our culture displays towards global warming. You might remember this picture from an ad campaign Diesel ran a couple years ago. The gist? Global warming’s going to destroy life as we know it, but you’ll still be able to hang out with babes and kick back in a badass pair of jeans, so why bother?
This marketing campaign says it all – so many heads still in the sand. When the shit really does hit the fan, I doubt people will be going through their designer wardrobes looking for the right pair of jeans/outfit to wear to the show. Pathetic & dangerous.
Photo via Diesel